The design of Chick’s Harley-Davidson Dealership began with a programming process that included the entire staff. Each function of the dealership including the delivery of new bikes, the repair process, the motor-clothes inventory, parts storage and distribution, sales philosophy, and the social events were discussed.
The building design responded by providing the show window toward the busy street, Alameda, in such a way to include a terrific view of the Sandia Mountains. Arrival at the store brings the visitor past the parked bikes to park a car or another bike. The point of the building captures the visitor and guides them to the front door.
The social events, such as chili contests and hot dogs before a group ride, take place at the front door where everyone can admire everyone else’s bike and discuss the favorite subject — bikes.
The service department is entered through the showroom or from the west and parking. Bikes are checked in and moved to the repair shop. This shop was designed to give the mechanics a very pleasant work environment with natural light and well laid out work stations. This area is fondly called the ‘surgical suite’ and the white floors and walls are kept spotlessly clean. After all, prized possessions are being attended here!